Review Review
Matching Algorithm
Value for Money
Customer Support
Quick Navigation
Number of Users
Quality of Matches Cost
Customer Service
Real User Reviews

What started out in 1995 as a small-time US-only online dating site has now taken the world by storm, expanding across six continents and being translated into 18 languages. In 2005, branched out into the UK and quickly became the nation’s biggest online dating site, with literally millions of people looking for love joining every year.
Knowing how off-putting fake accounts and old photos are,’s quality control is really strict. So if the profile text you write or the photos you upload don’t play by the rules, they won’t even make it to the site. What’s more – any accounts which haven’t been logged into in more than six months are deleted, keeping the site full of active users looking for everything from serious relationships to hot flings.’s major plus point is its huge user base. Thanks to blatant advertising here, there and everywhere, not only attracts a large number of members, but a great variety, too, increasing your chances of finding suitable for potential matches – no matter how fussy you are.
As a seasoned online dater, I feel I know pretty much everything there is to know about the site. So I’ve put together a review, covering all the major features, so you can decide whether it’s a good pick for you before signing up. Number of Users

How Many Users Does Have? has a staggering 75 million registered members worldwide, with 4.5 million of those members living in the UK. This makes it not just one of the biggest online dating sites in the UK, but in the world. Over 50% of all members in the UK are aged between 25 and 44, although the fastest-growing demographic is actually the over 55s. The male to female ratio is pretty equal, although there are marginally more men on the site than there are women. Interestingly, most women on the site are teachers, secretaries or doctors, whilst the most common professions amongst men are in retail, finance and engineering.

Verdict: with such a huge pool of users, it’s almost impossible not to find love on However, the large number of users works both ways – be prepared to trawl through a fair few profiles before you find someone you fancy.

Quality of Matches lets you search for potential partners with almost every single filter you could ever imagine. So whether you’re not fussy and just want someone within a certain age range who lives in the same city as you or whether you’re extremely particular and want someone with green eyes who was born on the same day as you and loves pizza – lets you set these parameters and search for them.
If you haven’t got time to play cupid and search for matches yourself,’s Daily 6 is sure to win you over. Each day, six new profiles are selected for you which meet your match criteria. You can click ‘yes’, ‘no’ or ‘maybe’ on each profile to show if you’re interested or not. The only downside is that you only get six profiles per day. So if you don’t fancy any of the ones which show up, you have to wait until tomorrow for another six to show up or do a manual search yourself.
Occasionally, some profiles will slip through the cracks which don’t meet your search criteria. One thing I’ve come across that helps if you keep getting matches from outside the distance you’re willing to travel, try typing just the first three letters of your postcode into the search box instead of your whole postcode.

Verdict: since you only get given six potential matches each day, isn’t as good as some of the other online dating sites out there which do the matchmaking for you. However, with millions of profiles at your fingertips, if it’s just a bit of searching that stands between you and your perfect partner, I think it’s worth the extra effort. Cost

Whilst it’s free to sign up to and do a bit of window shopping, if you’re serious about online dating, you’re going to have to register for a paid subscription. offers no fewer than four options when it comes to paid subscriptions – standard, standard with Select addons, standard with Connect addons and standard with Select and Connect addons.
The basic standard subscription allows you to do most things, such as send and receive emails and instant messages, priority customer care and the mobile app, whilst the addon options give your account a bit of an extra boost. Select gets you read receipts, an auto-responder and lets you appear offline, whilst Connect lets everyone get in touch with you free of charge (even if they haven’t got a paid subscription), get introduced to new members first and appear as a connect member on the site. For the full breakdown, view out Cost page.

How Much is a Month? Standard Subscription cost

Month Cost Contract
Potential Savings (compared to 1 month cost) Total Cost
£12.99 6 month £102 £77.94
£19.99 3 months £30 £59.97
£29.99 1 month £0 £29.99 Standard Subscription cost (with Select)

Month Cost Contract
Potential Savings (compared to 1 month cost) Total Cost
£19.89 6 month £102 £119.34
£26.89 3 months £30 £80.67
£36.86 1 month £0 £69.89 Standard Subscription cost (with connect)

Month Cost Contract
Potential Savings (compared to 1 month cost) Total Cost
£22.89 6 month £102 £137.34
£29.89 3 months £30 £89.67
£39.89 1 month £0 £39.89 Standard Subscription cost (with select & connect)

Month Cost Contract
Potential Savings (compared to 1 month cost) Total Cost
£27.89 6 month £102 £167.34
£34.89 3 months £30 £104.67
£44.89 1 month £0 £44.89

Verdict: personally, I’d recommend you opt for the standard subscription or splash out on the Connect package. The extras you get with the Select option just don’t seem worth it. However, the ability to have other members who haven’t paid for a subscription get in touch with you with the Connect package is a great feature.

Customer Service

If you’ve got a question about the website or your account, your first stop should be the ‘Help/Contact us’ section of Here you’ll find all the FAQs most commonly associated with using the site, such as how to delete your profile, how to cancel automatic renewal and what to do if you forget your password.
If you can’t find the answer to your question there, click on the ‘Email us’ button in the right column and fill out the contact form which appears to get in touch with the customer service team directly. There are several contact numbers on the website you can use to call customer services directly, but a quick search online brings up a host of stories of calls being forwarded to unhelpful people speaking broken English – so you’re better off filling out the contact form.

Verdict: for most questions and queries, the help section will provide you with everything you need to solve them, so you don’t have to make a dreaded phone call.

Other Points App

As well as their mobile-friendly website, also has a mobile app

This app is very user-friendly and much faster than the mobile website, with big buttons for easy navigation. You can do everything on the app that you can do on the desktop website, including reading and sending emails, viewing favourites, searching for matches and looking at profiles.

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